Trends in graphic design for 2023 that you can’t miss out on

Come on, you can have the best content in the world along with the latest product, but if the website is boring and doesn't delight the visitor, it's unlikely that you'll get good results.

It's like opening a new shop without good colours or layout.

Therefore, it's time to include graphic design in your budget as an indispensable item in your business.

Would you like to take a look at it with us?

What is graphic design?

It's the discipline that develops different types of messages through visual content. Designers use different elements such as fonts, colours and typographies to attract the user's attention.

In short, the idea of graphic design is to make a message appealing to the customer's mind, thus increasing the likelihood that the content will deliver the content you set out to deliver.

This way, design is present in your everyday life. From the moment you wake up and look at your mobile phone to the moment you open the sandwich pack to make breakfast. Everything you use has a design that was planned well in advance to catch your attention.

Top graphic design trends for the coming year

As you saw in the previous section, graphic design is critical to the day-to-day running of brands. A product can have the best features in the world, but if it doesn't have the right design, it will attract the wrong audience or simply won't sell to anyone.

Let's take a look at what the most important trends are for the year ahead. Grab a pen and paper:

1. Accessibility

The first thing a designer has to think about is web accessibility. It's not just about combining pretty colours with legible letters. The user must be able to access from any device and the experience must be pleasant.

This way, in your project you have to take care of details such as:

Adequate contrast
Legibility of the content
Responsive design
Standardised practices.

2. Glass textures

Among the most interesting trends that are here to stay is glass design.

This type of texture presents an attractive transparency that fits any kind of idea.

This way, glass design helps to attract the customer's attention and can be combined with multiple elements. That is why iOs and Windows 11 products currently have this design, while in 2023 they will combine it with 3D effects.

Source: Behace

3. Going back to the old

Have you ever seen a souvenir from your childhood and felt a sense of nostalgia? Well get ready, because in the coming year you will see many designs that were part of your youth in the 90s and 80s.

It has been proven that these types of images convey happiness and peace, something that designers want to give you again by bringing back products from previous decades.

This trend is known as retro period and professionals in the field are taking advantage of it through elements such as:

Very bright shades
Metal chains
Grainy texture

At the same time, 2000s-style designs will be added, where there were many innovations due to the advent of digitalisation.

Source: Be Tree

4. Brutalism and Anti-design

On the other hand, we have brutalist design. It's about excluding the game to attract the attention of users, so it uses unconventional images, adds extravagant fonts and other elements out of the ordinary.

In other words, it moves away from the traditional to break out of boredom and be much more appealing to the customer's mind.

Source: Gráffica

5. Art deco

Art deco is characterised by geometric and symmetrical figures. The latest studies show that it will be a trend in 2023 as glass combines very well with metallic tones and shiny chrome.

In this sense, art deco is characterised by the following elements:

Governed
Patterned
Decorative

Source: Mique

6. Particular typographies

Come on, from time to time it's necessary to get out of the routine to get new results. Well, this applies very well to graphic design, because users love fun designs that make them think of positive things.

There are many solutions you can think of, from minimalist styling on luxury products to inverted lettering to give your brand a different touch.

Here you will give free rein to creativity, so it's a good way to get out of your comfort zone and try new trends.

Source: Domestika

7. Drawings on the brand

What struck us most about 2022 is that drawings and quick sketches are back on the market and everything seems to indicate that in 2023 the trend will be much stronger.

Why is this happening? Because creativity, originality and a personal approach to the user are now highly valued, something you can achieve with abstract and quick sketches.

8. Serif as a font

The serif font has gained a lot of strength in recent months as it enhances many elements of design, so it's time to pay attention to it.

Basically it's all about combining the classic style with conventional lettering, resulting in a 100% modern typeface.

Source: Promo Public

9. 3d models

Yes, it's true that 3d models are nothing new, in fact, they have been around longer than you might think, but now they are gaining popularity among users.

The interesting thing is that by 2023 the combination of 2D and 3D images that complement each other will increase, resulting in designs with wonderful contrasts.

This can already be seen on different websites, landing sites, fanpage, media and corporate websites.

Source: Sánchez 2.0

10. Minimalism

There are methods that allow you to reduce the consumption of resources without compromising the quality of the product. One example is minimalism, a trend that allows you to create an elegant design by relying on simple fonts and a balanced tone.

Use it and tell us your impressions, you're sure to love it.

Source: Aula creativa

11. Dark subject

It's very likely that in the last few months you've seen many platforms offering their services with dark themes. At the beginning it was used in gadgets and technological equipment, but as time went by it was implemented in websites and social networks.

It has been proven that projects that opt for 2 themes, black and white, have a significant advantage over the competition.

Just make sure you don't overdo it with these colours so as not to bore the user.

Source: Merehead

4 Tips for creating the best web design

There are many options you have nowadays to create a good web design. The important thing is that you use common sense and follow the suggestions of specialists to create attractive designs.

However, if you still have doubts, here are some tips that you can apply to create a great web design:

1. Focus on personalised content

And we couldn't start any other way. Personalised content is the king today, so if you want to attract the user's attention it's time to focus on personalising each of your messages.

For this you can rely on digital fingerprint control and the study of metrics and consumption habits to offer a unique and unparalleled experience to the customer.

2. Watch out for loading speed

Loading speed is a very important indicator for websites. Your content may be perfect, but if the site takes 10 seconds to load each image or link, followers will leave before the site opens.

There are programmes that help you optimise this metric, showing you which elements consume the most resources and how you can reduce their waiting time.

Focus on this to save the user headaches.

3. Colour design

It's true that in the previous paragraphs we talked about the importance of the dark palette as a source of attraction. However, it's a resource that you cannot overuse, so at some point you will have to opt for bright colours.

Bright tones have become very important, so use them to add excitement to the content and provide the user with new emotions to their life.

4. Responsive web design

The importance of responsive design today is impressive. Some studies show that more than half of the traffic comes from mobile devices, so you can't ignore this fact if you want to rank high in the search engine.

So, don't just focus on quality content and a nice design. Give importance also to the adaptability of the site to any device the user has.

Do this and you will see the results in no time.

Why use animated logos?

Over time we've noticed that animated logos have taken up quite a bit of space within digital marketing. 2D and 3D images give life to many brands, so you can't ignore this fact if you want your brand to be at the top of its game.

Here are a few reasons why you should take them into account from now on:

1. Improves brand recognition.

There's no doubt that brand recognition is a very important metric nowadays. You as a company are not only interested in customers buying from you, but also in users remembering your brand name and logo no matter where they are.

How can you achieve this? With a good graphic design, especially if it's animated. This will get the community talking and word of mouth will soon do its job.

2. Optimises SEO

Yes, although it may seem strange to you, Google prefers dynamic and attractive designs to static and basic ones. Moreover, if you combine it with content that meets the user's search intent, so much the better.

At the end of the day SEO is like oxygen for your business, so you can't ignore any recommendations they give you.

3. Looks great on a mobile device

Best of all, animated design looks great on mobile devices, which is where most of the traffic comes from these days.

So, with responsive and animated design you have the perfect combination to grab your users' attention.

4. Tells a story

With a static logo you can't tell a story, or at least it would be very difficult. However, with animated design it's very likely that you can give a speech in a 10-15 seconds interval.

Surely at some point you have heard about the importance of storytelling for users. Now with this type of design you can do it in a very short time.

There's no doubt that graphic design is a tool that you cannot ignore if you want to have a solid and stable digital business today. It's not just about focusing on content, it's imperative to create a holistic strategy so that no element is left out.

Are you ready to take advantage of the new graphic design trends of 2023? Let us know in the comments which graphic design trends you like the most:

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