How much does TikTok pay? | Revenue streams

How much does TikTok pay? | Revenue streams

Claudia Roca

Dec 15, 2023

Dec 15, 2023

Dec 15, 2023

How much does TikTok pay? | Revenue streams
How much does TikTok pay? | Revenue streams
How much does TikTok pay? | Revenue streams

Looking for a platform to monetise your talents? It's time to find out how much TikTok pays, because it's the social network of the moment, so you can't let it go to waste. 

For many specialists, generation Z is one of the most important generations when it comes to setting trends, so it's time to keep it on your radar if you want to conquer the youngest audience. 

TikTok offers you many alternatives to earn money as a content creator. All this time you may have been looking for another ally to boost the sales of your products and services. Well, now you've found it. 

Would you like to find out how to do it? Get comfortable and find out below:

What is TikTok?

Tik Tok is a social network for sharing short videos (up to 1 minute). It also allows you to post content on multiple topics without any limitations. 

This format completely revolutionised the market, as the short video segment had not been exploited by practically any brand, which led to exponential growth in a short period of time. 

They currently have up to 2 billion users, still behind networks such as Facebook and Instagram, but their level of engagement is such that many entrepreneurs have set their sights on it as a way of making money through content creation. 

Do you want to make money with TikTok too? Read on to see how much you can earn. 

How much does TikTok pay?

There's no doubt that this is one of the most common questions today. The truth is that there is no source that mentions how much you can earn per play or content, but there are estimates that are close to reality. 

Thus we find the following:

  • Every 1,000 views about 0.07 USD.

  • Every 10,000 views 0.70 USD.

  • Every 100,000 views 7 USD.

  • Every 1.000.000 views 70 USD.

  • Every 5.000.000 views 350 USD. 

  • Every 10.000.000 views 750 USD.

Tips to earn more money with TikTok

So, unsurprisingly, TikTok pays according to the number of views a piece of material gets. Is it a lot? That depends on your perception, but at least it offers something in return for content creation, something that neither Facebook, Instagram nor Twitter offer on their platforms yet. 

How much does TikTok pay content creators?

Many studies show that the best country to make money with TikTok is the United States, partly because that's where the biggest advertisers and traffic are currently located, so it makes perfect sense. 

The first thing you need to know is that to make money with TikTok in the US you must have at least 10,000 followers on your account in order to participate in the TikTok Creator Marketplace. 

In addition, you have to comply with the community rules such as being at least 18 years old to be part of the programme. The content you upload must have at least 100,000 views in the last month and you must have posted at least 3 videos in the last month. 

If you meet these requirements you can earn the following income:

  • With 100,000 followers you would earn between 200 USD and 1,000 USD per month. 

  • With 1,000,000 followers the earnings are calculated between 1,000 and 5,000 USD per month.

These numbers can go up to 500,000 or 1,000,000 USD per month, but these are people with great relevance in the market and who have reached agreements with brands. So we recommend that you focus on the first steps before thinking about reaching for the stars. 

Tips to earn more money with TikTok

At this point you know that TikTok pays for views and reproductions, not likes. This gives you an understanding of what strategies you should apply to maximise your earnings to 100%. 

Let's take a look at some tips for you to apply as soon as possible:

1. Viral and constant content

You should definitely focus on creating constant content on a daily basis, there's no excuse for you to post a video every other day just because you didn't get the numbers you wanted. 

Some studies show that in order to increase your number of followers you need to post between 2 and 5 videos a day, which will help you create affinity with your community. 

The more likes you get, the more the algorithm will work to show the content to the audience that consumes that topic, so in a short time you will see the numbers start to grow.

2. Focus on a niche

In the digital world it's essential to stick to the same theme. Users don't like it when you upload a video about sports one day and a video about fashion the next, because that way you won't make it clear what you're good at. 

So, be consistent in a specific niche and create different formats around that. Over time you'll see how the community starts to take shape. 

3. Target the content

It's important that you know who to target, and by this we mean the geographic area where your audience is located. 

TikTok allows you to detect where you're being viewed from, so it's just a matter of taking a look. 

From there you can create specific videos for your community to improve your affinity with the whole community. 

Tips to earn more money with TikTok

Tools to monetise on TikTok

The good news is that there are many tools for you to earn money with TikTok. So, you should identify the one that best fits your profile so that you can take advantage of everything the platform has for you.

Some of the tools it currently has are:

1. Creators Funds

The Creators Fund is available for both Europe and the United States, while in Latin America it will be available in the upcoming months. 

The platform generates earnings based on the performance of your content and pays you directly into your account, although certain conditions apply. 

  1. You must be 18 years of age or older

  2. have at least 100,000 followers on your profile

  3. have 100,000 views in the last month.

  4. post original content at all times.

2. TikTok Live

You can also earn money through TikTok Live. These are a kind of battle that takes place on the platform and gathers thousands of followers, who send gifts to the content creators.

Some gifts can be exchanged for money, although the platform does not always allow this. However, the catch is that users must buy a series of coins that they can exchange for the gifts. 

3. Marketplace

The marketplace platform is a very interesting way to earn money, although in order to benefit from it you must have thousands of followers and views. 

Brands will find you through TikTok and will ask you to collaborate with them to promote their products or services in a specific format. 

Both parties will negotiate privately and agree on the price for each promotion. Of course, TikTok will keep a good share.

Advantages of using TikTok

1. Great tool for your content strategy

TikTok is a great tool for your content strategy, especially if your brand is targeting a young audience. This social network is perfect for creating unique, original and fun content, so it's time to give it the attention it deserves.

The advantage of TikTok is that it allows you to create a closer relationship with your audience. As you know, it's not just about selling, it's about bringing value to the community and generating different emotions through the formats it offers you. 

This way people will see you as a friend rather than a company, which will help you to be more effective in selling your products and services. 

2. Growing network

TikTok is the fastest growing social network in the world. There is currently no platform that has a better projection than the Asian platform, so it is one of the reasons why your brand should create content. 

On the other hand, some studies reveal that users between 18 and 24 are the ones who use the site the most at the moment. All this has led more and more companies to start looking for social media plans to position themselves on the web. 

And what are you waiting for to create content on the social network of the moment?

3. Reaching new audiences

TikTok gives you the possibility to reach new audiences. After all, they have a presence in more than 200 countries. 

There are more than 1.2 billion users, of which more than 60% are under 30 years old, which translates into a gold mine to be exploited. 

If you want to project and get clients abroad, it's time to generate attractive content so that you can start shaping your community. 

4. Possibility to reach your target audience

If your target audience is between the ages of 18-35, TikTok is likely to be the springboard you need to build loyalty. 

The platform offers a number of tools that allow you to measure audience behaviour and deliver ads at times when users are most open to information. 

5. Entertaining digital advertising

The important thing is not only to create advertising, but to do it in the way in which the user wants to consume it. People have moved away from television for precisely this reason, because there are invasive and artificial messages that appear at the worst time. 

That's why you should use TikTok, as it moves away from traditional formats and focuses on giving a fresh, innovative and fun message that appears when the user least expects it. 

Increase your engagement with TikTok and enjoy the results.

6. Up-to-date with trends

The best part is that TikTok is the queen of trends today. Every new indicator of user behaviour is spotted immediately to offer new content formats. 

This is one of the reasons why TikTok grew so much in the pandemic. Log in to the site and see how you can use the trends to your advantage. 

Ad formats available on TikTok

A few minutes ago we told you about the powerful ads you can create on TikTok. Well, it's time to take a look at some of the formats they currently offer:

1. Brand takeover

Let's start with the brand takeover.  Basically it's an advert that lasts between 3 to 5 seconds maximum. In most cases it appears in full screen when the user enters the network, so it is ideal if you want the product to have a big impact quickly. 

2. In Feed video

This is one of the most common formats used today. It appears when the user searches their feed to see content from other internet users and has an approximate duration of 15 seconds. 

It is also characterised by having a call to action or a powerful hashtag to reach new audiences. 

3. Top view

They are organic videos that can be used as advertising, so they are very interesting as they break with the traditional structure of promotion. 

They are characterised by the fact that when the user enters the platform no category appears, therefore, it is quite basic and it's a good way to detect the user's reaction. 

Today we wanted to give you some important information about everything related to TikTok payment. Yes, we know it's a taboo subject that is not discussed everywhere, but it's important for you to know that this social network can be an important source of income for you. 

It's time to take the leap and stop using the site just for laughs and dances. Use it as a business ally and see what it can become over time.