You've been in the market for a while, you know the business model and you start to realize that things are not going as planned. What do you need? Many things, and one of them would be an innovative marketing strategy.

Come on, let's face it, human beings are very hard to please, so no matter how happy they are with your product, if another one comes along with a better offer, they will go with it. 

That's why it's essential to innovate in marketing, although it would be nice if there was a manual on how to do it. 

Forget the past and start applying new methods that will surprise your audience and conquer new markets! 

Do you feel like it? Let's take a look:

What is innovative marketing?

It's impossible to understand the growth of great brands around the world if we don't take innovation into account. 

Microsoft, Apple and many other companies have applied innovative marketing in order to create new campaigns that allowed them to leap in their numbers, helping them to beat the fierce competition that exists today. 

So, we define innovation in marketing as the processes, initiatives and projects that allow you to improve a specific area of your business. 

The key for it to be innovation is that it has never been put into practice, otherwise it would only be an advance in the working method. Nowadays markets have become more and more demanding, so it's essential to innovate in order to solve the problems that come up.

If you don't want to be forgotten and become obsolete, it's time to pay attention to innovation. 

How can I innovate in marketing?

Okay, it's clear that innovation in marketing is non-negotiable if we want to stay afloat in a forest called the market where there are more and more predators threatening to devour us. 

The million dollar question is: how can I innovate in marketing? They don't teach this at university. 

Let's take a look at some ideas that will surely work for you. 

1. Never forget about element of surprise

If you take into account that innovation is about surprising users with new actions, there's no better alternative than using this factor to obtain benefits. 

The question is: how can you do it, and for this you must know very well the characteristics of your target audience and the values of your brand. Some tips that come to mind are:

• Campaigns that combine humor with creativity.

• New speech that appeals to the customer's emotions.

• Special promotions.

2. Sense of belonging

Encouraging a sense of belonging is one of the most powerful innovation strategies for generating loyalty in your audience. 

It's about creating an emotional bond that goes beyond rationality, so that people identify with the values and message of your brand. To achieve this, you must get to know your community in depth to discover what motivates them on a daily basis. 

Sports teams and Apple are clear examples of brands that invoke a sense of belonging. Their users are true fans who stand by their side not only for the benefits of the product, but also for the message they deliver.

3. Learn from your defeats

Let's see, we all have to lose at some point in life, failure is inevitable. The important thing is to see it as a new opportunity to start over and in a smarter way.

When you innovate you really take a huge risk because you leave your comfort zone to pursue a strategy that gives you no guarantee of success. 

It may or may not work out for you, but it's better to stand still and watch the competition walk all over you. 

Examples of innovation in marketing

Do you need support to innovate in your next marketing strategy? Pay attention to the following examples we've put together for you: 

1. Omnichannel

The omnichannel strategy is one of the most commonly used nowadays, and the fact is that users have stopped consuming content through a single channel to do it through multiple tools.

How many times have you worked while simultaneously watching your cell phone and listening to music? Well, this is an exact example of what we're talking about and it's time for you to take it into account.

Decide to apply an integrated experience and create a greater closeness with your audience. The results will surprise you.

2. Virtual Reality

Virtual reality and the metaverse are the talk of specialists around the world. It's something incredible, every time you turn on the TV you hear something similar, which means that there's something big behind this industry. 

At the end of the day, users are looking for a better way to consume content. The more senses you engage, the more likely you are to make them loyal to your products or services.

It's time to get to work. You can create apps where you offer a three-dimensional experience in the process of buying the item. The idea is to make them smell it, feel it and experience it as if they were in the store.

3. Machine Learning

These are automated tools that help you make quick decisions based on data. 

A very concrete example is Airbnb, the collaborative economy app, which uses a series of algorithms to identify patterns in users and develops offers that fit the needs of its users. 

Applying it can be expensive, but there's nothing better than offering top technology to your customers, they deserve it.

As you will see, innovation in marketing is as important as in other areas of your company. The competition not only studies the market, it also studies your movements and is attentive to any mistake you make to gain position before your customers.

Are you going to let them beat you so easily? We're sure you won't, so it's time for you to think of new campaigns and methods to surprise your users and increase conversion rates on your website.

Need more information? Maybe you could use some of our digital marketing masters. Click on the links in the menu and see what we have for you!