You have everything you need to begin the year 2023 like a rockstar: tools, programmes, execution plans, content ideas... But you are still missing that ace up your sleeve that will boost your marketing actions, and that is the community manager's calendar.

What community manager can work without a calendar at hand? Absolutely none. It's one of the must-haves for any creator, because without planning there's no strategy.

(This is what the digital marketing commandments we have just created dictate).

So if you want to keep up to date with the Law, it's time to take note of each of the following dates that you will see below... Or better yet, download the community manager calendar now so that you are never short of ideas:

How to create a community manager calendar? 

The first step is to define your objective or purpose, why do you want to create a social media calendar? The answer may seem obvious, but not everyone has it.

Maybe you are an entrepreneur who wants to offer this template to your students, or you want to train community managers, or you are a digital marketer who needs to have at hand essential dates for your strategies and actions.

Do you see how establishing a clear purpose wasn't so easy to do?

1. Define your target audience

Once you have the functionality of the calendar clear, the next thing you have to do is defining the target audience you are going to address.

It's essential that you know who you are targeting, who is going to get their hands on the content you are about to create. We are almost certain that this advice is one of the most repeated in the school.

Because without anyone consuming what you're selling, your business or venture wouldn't exist. And when it comes to creating social media calendars, it's important that you take into account the niche or sector you belong to.

It's all about the fact that there are days of the year that you can either skip or include in your annual digital marketing planner.

For example, if you are a brand or venture related to the pet niche, ideally you should take into account dates such as Dog Day or Dachshund Day... both would be related to what you offer.

On the other hand, if you sell hair products, you'd have to think twice about what kind of content you'd put out for Nugget Day.

2. Create your objectives 

At the school we have a very complete post about SMART goals. Without objectives, there would be no roadmap of what to do and what not to do. 

With your goals in mind, you also have a clear idea of what you expect to achieve from each post and what are the best actions to take to reach those expectations.

3. Create templates with dates

If the week has 7 days, 7 days you will take into account, to analyse which dates can be important, even the resting days. 

The templates will also help you to schedule the days for uploading content on social media or networks. Everything will depend on the frequency with which your consumers access your communities. 

4. Select the dates calmly 

If you are aware that your target audience belongs to all sectors or should create content for all sectors, then it's a wise decision to add all the dates that exist in the year, from those that are related to food to those that belong to the health sector.

Now, if your target audience is smaller, your calendar should be smaller.

At The Power Business School we know that our students can have clients from all sectors, which is why we have prepared our calendar as follows:

Community manager calendar 2023 

Here's a list of the most important dates of the year so that you can take note of those days that will be helpful for your content strategies: 

January

16 Blue Monday 

International Croquette Day 

World Snow Day.

19 Popcorn Day.

21 International Hugging Day.

22 Chinese New Year.

24 Community Manager's Day

28 International Data Protection Day.

30 School Day of Non-Violence and Peace.

February

4 World Cancer Day 

Zombie Pride Day

Facebook's Anniversary

6 Grammy Awards

10 "You" Season 4 premieres

11 International Day of Women and Girls in Science

12 Super Bowl

13 Singles' Day 

14 Valentine's Day 

15 International Childhood Cancer Day 

18 Carnival

20 World Day of Social Justice

Presidents' Day

27 World NGO Day

28 World Rare Disease Day

March

1 Zero Discrimination Day  

3 World Wildlife Day.

8 International Women's Day

12 Oscars Gala

15 World Consumer Rights Day

17 St. Patrick's Day.

19 Father's Day

20 International Day of Happiness 

21 World Poetry Day 

World Down's Syndrome Day 

17th Anniversary of Twitter

22 World Water Day

23 World Meteorological Day

25 Earth Hour 

26 World Climate Day 

27 World Theatre Day

31 “Scream 6” premiere

April

2 World Autism Awareness Day  

13 International Kissing Day

16 Entrepreneurship Day 

21 World Creativity and Innovation Day 

22 Earth Day 

23 World Book Day

27 World Graphic Design Day

May

1 Workers' Day 

MET Gala

3 Press Freedom Day

4 Star Wars Day

5 20th Anniversary of LinkedIn

Premiere of "Guardians of the Galaxy Vol 3". 

7 Mother’s Day

World Laughter Day

17 International Internet Day 

International Day against Homophobia, Transphobia and Biphobia

19 Premiere of "Fast X"

23 18th Anniversary of YouTube

25 Friki Pride Day

26 "The Little Mermaid" premiere

31 World No Tobacco Day 

June

1 NBA Finals

3 World Bike Day

5 World Environment Day

8 World Oceans Day

Corpus Christi Day 

14 World Blood Donor Day

18 International Sushi Day

Amazon Prime Day 

20 Yellow Day, the happiest day of the year

21 World Selfie Day

International Yoga Day 

International Music Day

28 International LGBTQ+ Pride Day

30 Social Media Day 

July

1 Joke Day 

4 World eBook Day

10 Champions League Final

13 World Rock Day

17 World Emoji Day

18 Nelson Mandela International Day

22 World Brain Day

21 World Dog Day

26 Grandparents' Day

30 International Friendship Day

August

05 International Beer Day

08 International Cat Day

13 International Lefty Day 

19 World Photography Day

23 World Hashtag Day

29 World Gamer Day

September

5 World Sibling Day

13 Programmers' Day 

International Chocolate Day

21 World Alzheimer's Day 

27th Anniversary of Google 

World Tourism Day

29 World Heart Day        

30 International Podcast Day

October

1 International Coffee Day 

International Day of Older Persons

2 World Non-Violence Day

4 World Animal Day

6 Instagram's Anniversary 

World Smile Day

10 Mental Health Day

12 Columbus Day

19 World Breast Cancer Day

20 International Chefs Day

21 World Energy Saving Day

28 World Animation Day

31 Halloween

November

1 All Saints' Day 

Movember begins

2 Day of the Dead

4 International Marketing Day

10 World Science Day

13 World Kindness Day

17 International Student Day

24 Black Friday

27 Cyber Monday

30 Influencer Day

December

1 World AIDS Day

5 World Volunteer Day

6 Spanish Constitution Day

8 Immaculate Conception Day

10 World Human Rights Day

22 Christmas Lottery

24 Christmas Eve

25 Christmas Day

28 April Fools' Day

31 New Year's Eve

Reasons to use a content calendar for your digital media 

Still, in the midst of 2023, there are people who don't use a marketing calendar to create content, not that it's a cardinal sin, but they are missing out on some opportunities for their business. 

That's why we want to give you some extra reasons to use a social media calendar for your next digital media posts: 

1. Because you'll save time 

Success is not exactly a friend of clutter, in fact, it's quite the opposite.

We know that as creatives sometimes ideas can fly all over the place, and that can be reflected in the way you manage your spaces, both digital and physical.

That's why there are calendar templates that help you anticipate ideas. Because creating content and posting it on social media and then interacting with communities is definitely not an easy task, no matter how much some marketers want to portray it that way.

So if it's you against the world at the moment, YOU NEED a planner that will give you a global overview of what content you can incorporate into your accounts throughout the year.

2. Just because

Who wouldn't like to have some of a whole year's work ready from minute one? But here we have to digress. There are content trends that you may need to take advantage of at the moment, but you can have a margin of freedom to publish content on a regular basis, in case you want to complement the posts that already exist in your accounts or you want to give your communities a more relaxed feel. Especially for those moments when you publish content that has a lot to do with what you sell.

What kind of content are you going to create?

It's important that you know that not all dates are applicable for all the content you can create, it will be necessary that you evaluate day by day which festivities can correspond to your brand.

Although there are creative teams that manage to make the most of all ideas, the truth is that not all brands have the same personality or objectives.

So you have one more task to do in your business or venture this year, the good news is that this is just the beginning.

Let us know in the comments which date in the community manager's calendar we have not taken into account: