Have you ever dreamed of having a store on the busiest street in the city? 

Well, it's time to forget about this idea, because with e-commerce you can have a project that attracts thousands of people without leaving your home and below we will show you some of the best strategies there are at the moment.

It’s very likely that you’ve always had in mind to set up a traditional business with all that this means. However, high competition and high costs make it increasingly difficult. 

In this sense, e-commerce is positioned as the ideal alternative for entrepreneurship on an unlimited platform such as the Internet. Forget about high costs and logistical barriers and make your project grow. 

Would you like to see it?

What is e-commerce?

We define e-commerce as the buying and selling of products and services online. This way, you don’t have to go to an establishment to buy the item you liked because you can do it remotely. 

This is achieved by using technological platforms that allow brands to digitise all their processes, display products in their shops and facilitate the purchasing process thanks to tools that provide different payment alternatives. 

This business model has grown a lot in recent times because it increases efficiency at a lower cost. 

However, there must be total transparency in all areas for the customer to place their trust in you, since at the end of the day you’ll be doing business remotely. 

Why e-commerce is so important today

E-commerce is a trend that has been around for more than 20 years. However, the arrival of the pandemic caused it to accelerate dramatically. 

Nowadays people want to optimise their time more and more and they don't want to waste minutes buying a product or standing in line until it's their turn to pay. Now with the internet you can do everything from your office. 

Billions of euros are billed annually through this tool. Therefore, if you are thinking of setting up a business, there is nothing better than starting through the platform where there is a growing audience. 

Forget about local barriers and set up a company that has customers everywhere around the country, without investing millions of euros. You just have to define your niche and the tools you will need. 

This way, it's a win-win for all parties, both for the client and for you as an entrepreneur. Don't think twice. 

9 Strategies to increase your e-commerce sales

Do you want to implement strategies to make the most of e-commerce in your business? Discover the following strategies that we will show you below:

1. Create quality content

Okay, the quality of the product will always be transcendental, and at the end of the day no one is going to buy an article that’s not good. 

However, there’s something more relevant and that is the quality of the information. That is to say, the reviews and contents must be so attractive that it’s impossible for the customer to ignore it completely. 

Remember, the more data and information you provide, the more conversion you will receive at the end of the month. 

2. Manage your channels with a PIM

A PIM system is a platform that allows you to automate a large number of processes. This is essential in digital businesses, where you have to edit images, write content, review metrics and coordinate with suppliers and manufacturers. 

All this takes up a lot of time that you can save with a PIM, which is a system that automates virtually everything and organises it according to its importance. 

3. Connect texts with other sales channels

One of the most important strategies you can implement to boost your digital business is to connect texts with other sales channels. 

That is to say, there's not much point in promoting your products on a single social network when there are other platforms that you haven't even paid attention to for a second. So, ideally, you should connect your copys with the other platforms to increase your chances of earning more money. 

4. Launch new products periodically

Yes, we know that it isn’t easy to create new products, but it’s one of the strategies that can make you the most money. 

Many studies indicate that it can take up to 12 weeks for a digital business to develop a new product, although we know that this depends on many factors. 

The importance increases when it comes to a business model that lives on the seasons, such as clothing and footwear collections. If so, it’s essential that you are aware of the next launch to keep the public engaged with your brand.

5. Boost cross selling and upselling

Both terms are widely used in the world of e-commerce, but few know what they are. 

Cross selling is a strategy based on recommending complementary products when making a sale. For example, if your customer is buying a cell phone, why not give him a pop socket or a liner to protect it from possible falls?

Then, on the same website you can add related products when they are filling the shopping cart. This way you will see how in a short time the numbers start to double. 

Meanwhile, upselling is linked to the recommendation you make to the customer to buy a product of a higher category. 

6. Pay attention to abandoned carts

One of the characteristics of digital marketing is that it offers you multiple metrics that reflect part of the behaviour of users every time they enter the web. 

Well, in terms of e-commerce, abandoned carts are one of the most important factors at the moment. 

This metric is measured through percentage and some experts indicate that up to 67% of shopping carts end up abandoned before the purchase is finished, which shows that there’s something wrong in what we’re doing. 

What are the reasons? Many factors play a role, from price to payment methods, although in most cases it is due to lack of information on the platform. 

7. Security in the shopping experience

Trust is fundamental in e-commerce, especially at a time when scammers and hackers are everywhere. 

Remember that nobody reads privacy policies anymore, so it’s necessary that security and anti-fraud icons are more visible than ever, especially at the time of purchase. 

8. Watch out for user reviews

A recent study shows that user reviews and other user opinions cause e-commerce sales to increase by up to 76%.

To achieve this, it’s important to keep your customers happy at all times, in addition to paying attention to the complaints that arrive from time to time. 

Each problem has to be addressed in a personalised way to show that you do care about your users. This way, and with a little patience, you will be able to take your business to the next level. 

9. Loyalty

Selling is important, but much more relevant is to make repetitive sales to the same user. This shows that they are happy with the service you provide and are willing to recommend your brand to others. 

What happens when the level of sales decreases? Well, a large number of loyal customers are no longer loyal and that's where you need to pay attention. 

Reasons to start up an e-commerce business

Do you still have doubts about starting an e-commerce business? We understand you, because when entering a new sector we always have that uncertainty about what might happen. 

Let's take a look at some of the reasons why you have to start considering this: 

1. Open 24/7

And we can't start any other way than with a flexible schedule. How many times have you gone to your favourite store to buy something only to find that it's closed? 

It happens very often, but with an online store you can forget about this problem. There’s nothing like knowing that your platform will be open no matter what, something that translates into sales 24 hours a day. 

2. It doesn't require a large investment

Nor can we forget the fact that the investment is much smaller in this segment. 

Many people want to start a business, but when they see all that this represents at an economic level for most users, they quickly become disillusioned.

Forget now about water, electricity, stock and rental expenses. All this is reduced with the maintenance of a web, having the possibility of selling right from day one if you make the right alliances. 

Will you have fixed costs? Of course, but nothing compared to a traditional business.

3. It allows you to segment perfectly

The ability to segment is one of the greatest advantages of e-commerce. Imagine that every time a user enters your project you have the possibility of tracking every interaction they make. 

This will allow you to know what they like about your project, what they reject and what is the bounce rate of the website. 

4. It eliminates geographical limits

Boundaries are for countries, because for the Internet they simply do not exist. Thanks to digitalization, you are the same distance from Madrid as from Stuttgart, and everything is just a click away. 

However, the most important thing is to focus on a specific niche to optimise resources. Once you do that, you can make the necessary alliances to sell to those niches you are interested in.

5. It gives you much more visibility

We cannot deny that the reach of an online store is infinitely superior to that of a traditional store. To take advantage of it you have to implement a successful e-commerce strategy to get the full potential of your project. 

Types of e-commerce

Finally, let's see now what are the types of digital stores that exist today so you can choose the one that best fits your business model: 

1. Business to consumer B2C

First we find the business to consumer, which is also called retail. 

This sales process is almost 100% digital and is managed in most cases by salespeople who know the product and brand in question very well. 

In this way, the buying process is quite simple, but you have to invest in a good user experience to maintain their loyalty in the long term. 

2. Direct to consumer D2C

Next we find direct to consumer, also known as consumer business. 

Here the manufacturer sells directly to the end customer and eliminates the many intermediaries that are present in traditional models and that make the product more expensive. In fact, it is said that up to 70% of the value of the product is spent on advertising and intermediation, something that you can now save up immediately. 

3. Business to business B2B

In this model, transactions are made between two legal entities, i.e. two companies. 

The main characteristic of B2B is that they are high-volume purchases, which means that they always seek to negotiate a better price. 

In addition, the process can be slow, but the chances of recurrence are quite high. Thus, it is a great opportunity to implement a loyalty campaign and achieve loyal customers. 

We hope that with this information you are ready to apply the right strategies to your digital store. There is no doubt that it is a tremendous opportunity to enter a new trend and take advantage of the benefits offered by this era. 

Now it's your turn to choose the right niche and start working. Do not hesitate to get in touch if you need more specific information about e-commerce and the creation of digital stores. 

Do you know about other e-commerce strategies? We’ll read you!